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Bring Humanity to Your Brand: 28 Inspiring Logo Designs with Human Elements


All of these inspiring logo designs have a human element

 

In today’s digital world, it’s far too easy to become a “faceless” brand. Thankfully, there are a few ways to avoid this. Publishing authentic photos and videos is one. Using a humanizing logo is another, whether your brand’s design features a full-blown figure or just a humanoid shape. 99designs‘ Kelsey Bryant rounded up 28 inspiring logo designs with a human element to fuel the design geek in all of us.

Humans are a social species. We look for others of our kind whenever we can. Heck, we even imagine we see faces in the fronts of cars or random combinations of punctuation. When getting your logo designed, you, too, can take advantage of this cognitive bias by putting a person in your logo. To make a connection with your customers, just put a human being or element front and center.

Face Forward

If your brand aims to be open and honest with your customers, go for the direct approach. Just show them a face! It could be your face if you want to represent your company. Or, create a mascot that projects the image you want your customers to have. You can even use a historical figure that embodies your core values.

The point is, put a human face on your brand. You don’t want to be a “faceless corporation,” do you? After all, you built and supported this company from the ground up. It’s not faceless to you.

Inspiring logo designs
Logo design by Cross the Lime for Wildwood Floral Creations

 

Inspiring logo designs
Logo design by C1k for Sweet Genie

 

Inspiring logo designs
Logo design by bayuRIP for Somebeardy

 

Inspiring logo designs
Logo design by vraione for Beauté

 

Inspiring logo designs
Logo design by Vespertilio™ for Men’s Book & Cigar Club

 

Inspiring logo designs
Logo design by Deezign Depot for La Salette

 

Inspiring logo designs
Logo design by DachshunDesign for Hamilton Tax

 

Inspiring logo designs
Logo design by SpoonLancer for Country Sheik 

Give Full-Bodied Logos a Try

There are times when a face just isn’t enough. Our bodies are expressive, which is why they call it “body language.” A full-bodied logo can highlight activity and energy with dynamic poses. Even sitting still can feel active when drawn with verve.

If physical involvement is at the core of your company — like, say, as a photographer or a gardener — you need to take a broader view. Utilize a larger human form (such as a full body or torso in your logo) to really show off what it is you do.

Inspiring logo designs
Logo design by C1k for sorrythankyou79

 

Inspiring logo designs
Logo design by Koauila for Dudeoir Photography

 

Inspiring logo designs
Logo design by TN Designs for Kitchboss

 

Inspiring logo designs
Logo design by SHANAshay for Myhiddengems.com

 

Inspiring logo designs
Logo design by Asael Varas for Bravest Stories

 

Inspiring logo designs
Logo design by Brands by Sam for Maid Madness

 

Inspiring logo designs
Logo design by Dima Che for Bugout Brothers 

Humanoids and Abstractions

Just like faces, humans recognize human shapes quite easily. Your human logo doesn’t have to look exactly like a living, breathing person. The figure can be drawn in a stylized fashion, or even in silhouette. You can even substitute body parts for different shapes that fit in with your product and company mission.

Plus, a simplified form means it scales well, whether it’s the banner of your homepage or tiny print on your business card.

Inspiring logo designs
Logo design by pinnuts for ReThink

 

Inspiring logo designs
Logo design by Mad pepper for Here’s Towanda

 

Inspiring logo designs
Logo design by egzote.com for Tell Her I Love Her

 

Inspiring logo designs
Logo design by Ludibes for BedRock Yoga

 

Inspiring logo designs
Logo design by Mky for Coaching Minds

 

Inspiring logo designs
Logo design by Cross the Lime for Mommelier

 

Inspiring logo designs
Logo design by PICH for Printhead Studio 

Form a Relationship

No one is an island. We all need help along the way and work with others to achieve our goals. If part of your branding is that communal effort, show a pair or group of people in your logo. You can even tell a story with their interactions and an interplay between two people.

 

Inspiring logo designs
Logo design by GT Designs for Broski Ciderworks

 

Inspiring logo designs
Logo design by C1k for Clean Freaks

 

Inspiring logo designs
Logo design by BATHI

 

Inspiring logo designs
Logo design by SHANAshay for Beauty Mommy

 

Inspiring logo designs
Logo design by Arthean for The Charity Chicks

 

Inspiring logo designs
Logo design by SpoonLancer

Corporations Are (Made up of) People

Your company is personal to you. It’s not just a bunch of spread sheets and profit-loss reports. You pour your heart and soul into it, trying to create something new in the world. So don’t just design a bland, generic logo to represent all that hard work. Instead, show the world your personality with a humanizing logo.

Scopio is the industry’s premier search and licensing platform for images and videos on social media. We help brands, nonprofits, companies and media outlets find and use the photos and videos that matter to their audience, from capturing content to sparking relationships with photographers. Need inspiring logo designs with a human element? Hit up 99designs. Wondering how to use UGC without sacrificing brand vision? Email us at [email protected] or sign up for a 10-day free trial.


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