Using Unique and Authentic Photos isn't a brand-new idea, but it seems to be the talk of forward-thinking brands and creatives everywhere. The reasoning for this? At a primal level, the images brands use truly affect how people see, react and consume.
We engage around 30% of our brain for processing visual information — as compared to 8% and 3% for touch and hearing — and we retain a lot more by pairing that information with relevant visuals.
The secret isn't just that photos are hugely important to any brand, company, nonprofit or media outlet, though. It's that the photos we're using just doesn't stack up to modern expectations.
The internet age means that it's incredibly easy to find low-budget stock photos, but it doesn't mean that those images are convincing. To really take storytelling to the next level, a growing number of industries use user-generated photos in their campaigns — images that are more authentic and trustworthy than their stock counterparts.
But UGC can be hard to find and license, and that's where we have set it up for you and do all the leg work. Just email us with the topics you're interested in, and we'll source out some brilliant UGC for you, or pick directly from our highly curated library chosen by our world class editing team. Because who wants a cheesy stock photo to headline a campaign they've worked tirelessly on? You will also be supporting rising creators from all over the world.
We are happy to provide un-watermarked access to photos for client presentations, and testing. We can source on demand, or you can send us something specific from our library. Please fill out our contact form to request access with a link to the photo.
For custom photos, send us your visual strategy and guidelines, and we'll match you with one of our unique and authentic photo creators, who come from over 150 countries. For more information view our Photo Buyer FAQ.
