Visual marketing isn't a brand-new idea, but it seems to be the talk of forward-thinking brands everywhere. The reasoning for this? At a primal level, the images brands use truly affect how people see, react and consume.
The secret isn't just that photos are hugely important to any brand, company, nonprofit or media outlet, though. It's that the visual content we're using just doesn't stack up to modern expectations.
The internet age means that it's incredibly easy to find low-budget stock photos, but it doesn't mean that those images are convincing. To really take visual marketing to the next level, a growing number of industries employ user-generated photos in their campaigns — images that are more authentic and trustworthy than their stock counterparts.
But UGC can be hard to find and license, and that's where we'll step up for you. Just email us with the topics you're interested in, and we'll source out some brilliant UGC for you. Because who wants a cheesy stock photo to headline a campaign they've worked tirelessly on?
Need content fast? Just email firstname.lastname@example.org describing the subjects you're interested in, and we'll get back to you within a few hours with results. Attaching a few examples helps, too.