Who We Are and What We Do
What is Scopio?
Scopio is a robust, AI-driven user-generated content discovery and licensing platform. We enable publishers, nonprofits and brands to tell stories, humanize projects and drive engagement. Scopio’s personal dashboard offers stress-free smart search, request and approval capabilities to access and safely license social media images and videos directly from the source.
Using Scopio is simple.
Enter the hashtags, username or keywords you're interested in, and our AI-driven smart search clears out the junk and tracks social trends to suggest tags that enrich your results. If you see photos and videos you like, use your dashboard to secure permission and license them directly from content creators.
Scopio also functions as your social media content management system, allowing you to manage projects with saved searches, send bulk requests, track downloads and approvals in one place on your personal dashboard. When content creators give you their approval, you can publish their visuals to humanize your storytelling, increase conversions and drive engagement.
If you’re too busy building your empire, we offer custom services where we can discover, request, license and download user-generated images and videos on your behalf. We can also help you engage influencers and sponsors or help develop UGC galleries.
In the near future, we’re launching an à-la-carte image and video Marketplace: A collection of compelling social media images from great creators we’ve found through the Scopio subscription platform.
To learn more about what Scopio can do for you, sign up for a free trial here.
How is Scopio different from traditional stock licensing?
Creators who contribute to traditional stock licensors strive to provide content that will sell repeatedly. While often generic, traditional stock offers a wide range of ready-to-go images and videos.
On social media, creators who post image and video content are often amateurs whose primary motivation is to share real-life moments with friends, whether they’re related to travel, family, news or events. The content is real, authentic and topical. They haven’t added 50 metadata tags or descriptions, and most have never licensed an image or video — but many are happy to do so if asked.
Let’s say your media project or brand revolves around wine. Traditional stock will have wonderful generic images of vineyards and wine glasses, but if you seek real people in Napa Valley or visuals from specific wine events or vineyards, social media is the right search tool for you. Using your Scopio dashboard helps you build your own personalized cache of wine-related images and videos and secures permission to use that content in the future.
Scopio’s mission is to overcome social media licensing challenges. We open the door to a world of content that’s often more compelling than traditional stock.
How does Scopio open the door to social media content?
Instagram and Twitter are massive collections of content. Instagram alone adds over 50 million new images and videos to the global mix every single day. This makes it an exciting, untapped resource.
Instagram and Twitter also rightfully protect their users and place restrictions on access to deter spam, trolls and harassment. This is where Scopio comes in. With our approved access to Instagram and knowledge of their parameters, we work every day to maximize search results and enable safe and legal access to their content on your behalf.
Our AI-driven search engine eliminates as much spam and advertising as possible. We also use natural-language processing and machine learning to enhance your search terms, suggest tags, and improve results. Most importantly, we save all subscriber search results in our proprietary database, which we’ve coined our Social Cache Library.
Scopio opens the door to a new world of content to complement your stock sources. And in many cases, it can even replace them.
Why is Scopio better than just searching directly on social media sites?
Since you started reading this section, content creators uploaded more images and videos to social media than you’ll find in most stock libraries.
Instagram only supports hashtag and username search, in which you’re forced to input one search term at a time. Scopio goes further. When you create searches on your dashboard, you’ll see results from our cached library. These images and videos were curated from past searches launched by you and other Scopio users, and they already have our proprietary image-filtering technology applied. As you browse these initial thumbnails, Scopio takes a moment to interpret your search queries again, applying machine learning to dig into the vastness of social media and deliver even fresher, more relevant results.
That’s why each time you refresh and hit “Apply Search,” you’ll see new content roll in.
What about rights to the social media content?
Scopio is a facilitator. We provide a service enabling Subscribers to request and secure approval from people and organizations for use of their social media content. We warrant these services via our Terms and Conditions and Service and Licensing Agreement, and contributors grant permission and warrant their rights to the content via the Contributor Agreement.
When content creators respond to your customized request with a #yesusername hashtag, they are granting permission to the subscriber by agreeing to the Contributor Agreement terms linked on the request.
The current social media ethos encourages sharing, and the default terms of our agreement grant the subscriber free use of the media for what we call “low-watt” social media, web and internal corporate use (Digital Rights). This includes publication emails, newsletters, web pages and social media pages operated by the subscriber.
The subscriber can also request higher profile “Other Rights," which include Print, Broadcast, Cable, TV, Theatrical, Merchandise, Advertisements and Templates.
Remember that these are “requests,” and content creators, especially those who are professionals, can and sometimes will request fees for any use. Our goal is facilitate fair deals between content creators and subscribers. Sharing is a virtue, but fairness is key.
What about third party IP?
Content creators warrant the rights to their content by agreeing to the Contributor Agreement. Many are amateurs who while happy to share content they created, might not be well versed in intellectual property law. After all, third-party IP can be a challenge even for the savviest media executive.
If a creator poses for a photo in front of a billboard for the latest Star Wars movie, or in their bedroom where a Star Wars poster is clearly visible on the wall, we doubt they secured rights for advertising usage from Disney, George Lucas, Harrison Ford and Princess Leia’s estate. If the usage is editorial in nature, you’re probably fine, but this is social media. Common sense should prevail.
Scopio works closely with our subscribers and their legal advisors in sorting out and securing any rights and clearances or customized licenses for particular uses.
Can I do anything I want with the image or video artistically?
Subscribers are granted rights to manipulate the content within certain parameters described in more detail in the Service and Licensing Agreement.
Creators tend to look to see where their images and videos end up and share the link with friends. Naturally, we want them to feel good about sharing their photos or videos with our subscribers.
What are custom services?
Not everyone has time for dedicated self-service on the dashboard — and that’s okay. That’s why we offer Custom Services for folks juggling busy schedules that still need access to authentic images and videos.
Scopio can help handle all of the discovery and licensing of social media content for you, whether that’s per project or per day. We use the Scopio dashboard and our social media expertise to scope out images and videos you’re interested in publishing.
Many subscribers are also interested in developing relationships with content creators who are influencers, to enhance editorial content or even develop sponsor relationships. Scopio can help.
Scopio can do the following to help busy folks:
- Create saved searches for you to review
- Send out personalized requests to content creators to secure the rights to images and videos
- Coordinate additional rights needed for your project
- Help you create UGC galleries
- Secure high-quality versions of images you’re interested in
- Create lists of and reach out to influencers creating the content you need
And much more, depending on your project! Contact us to discuss details and pricing.
Your Personal Dashboard on the Scopio Platform
How does the Scopio Dashboard help me discover, license and manage social media content?
The Scopio dashboard is designed to maximize access to Instagram content. The beauty of our dashboard is that no matter what you’re trying to do with social media content, it can help. We’ve had subscribers use it for everything from scoping out influencers using a certain brand of camera to finding people living with medical ailments who are living full and active lives.
While stock websites can limit your creativity by surfacing only the most popular contributors or best-selling content, Scopio searches provide a whole new world of fresh photos and videos that have never been used by anyone, let alone a competitor.
Scopio’s dashboard is designed to help anyone streamline their search and licensing experience while staying within the boundaries set by Instagram. A growing list of dashboard features helps folks discover and license content, and these add-ons are often inspired by subscriber feedback and experiences.
To learn more about what Scopio can do for you, sign up for a free trial here.
What is the Dashboard Homepage?
The Dashboard Homepage displays all of your saved searches.
It also keeps track of all “Your Requested” and “Total Approved” content: Images and videos that you’ve requested or have been approved during your subscription even if you delete a saved search or closed a project. All approved content that you download is available for use in perpetuity. We know that an image approved today may be appropriate for a project a year from now.
How does the Scopio platform search social media content?
Scopio’s search engine uses artificial intelligence, including image recognition and natural-language processing, to process image and video searches.
Scopio searches multiple queries, filters out spam and applies AI and visual recognition to deliver superior results. Once a subscriber enters search terms or hashtags into the Scopio queue, our proprietary software crawls Instagram using those terms. Our platform then filters out spam, junk and ads on that search to deliver results determined to be most relevant to you.
Main social platforms only search hashtags, usernames or locations and return literal results. None of the three main platforms search multiple queries at once, filter spam and apply visual recognition or other advanced search technologies.
To get a richer and more relevant search, Scopio's technology is key.
How does the Dashboard function as a content management platform?
Your personalized Scopio dashboard helps you publish content and drive results. You’re free to track all searches, requests, approvals and downloads and share results with your team. Over time, you’ll build a growing library of approved content and a cached collection of relevant content.
Download your approved (or any pre-approved) photos and videos directly from the dashboard and use approved social media content in your digital marketing, blog, website and corporate materials, or request other uses.
Does the Scopio platform feature images and videos from content creators who have already agreed to license their content?
We have a small, but growing collection of content approved for use by all Scopio subscribers. These appear in a pre-approved area within your dashboard.
However, the core mission of Scopio is to help subscribers secure pristine content that has never been used. Most times, this content is fresh and was captured within the past 48 hours. The majority of content appearing in search results requires a request and approval from the content creator. Our tool is designed to make this process easy, safe and legal, and we aim to bring subscribers social media content that’s topical, real and authentic.
Unlike a fixed library of stock photos or videos, Scopio’s collection is the 40 billion images and videos currently on Instagram, and the 95 million images and videos uploaded to the internet every day. Phew! It’s always morphing and changing, so you’ll be able to access content that’s unique, topical and fresh.
Stock is created to be used by as many people as possible, but this makes much of it bland or unrealistic. Social media content might require a little extra work, but it can capture a slice of reality with no holds barred. You never know what you might discover.
What are Suggested Tags?
Suggested tags expand and enrich your Scopio smart search. As you type in hashtags and keywords, our proprietary natural-language processing algorithm suggests other search terms to enhance your results. You can click on any suggested tags and refresh your search to apply them.
Pretty neat, huh?
What are Saved Searches?
Once you are satisfied with your search results based on your mix of hashtags, keywords and suggested tags, you can save that search to your Dashboard Homepage.
Saved searches will refresh with new content uploaded recently to social media when you return to them and click “View.” This ensures up-to-date social cache libraries and searches.
Why use Scopio if i can embed content directly from social media?
Although anyone can embed an Instagram post, the image or video must include a frame, Instagram logo and username. You don’t need to ask permission from a content creator to embed their post on your site, since that permission was granted by the creator when they agreed to Instagram's terms and conditions. In certain cases, this might be all you need.
However, embedding doesn’t allow you the same degree of creative freedom, as it restricts your ability to edit the post get creative.
We’ve outlined the differences between embedding and licensing below:
With embedding, no legal permission is required. You can click through any post and embed it immediately. Choose the “embed” option on the Twitter or Instagram post and copy the HTML code onto your website. The photographer’s @username is automatically featured along with a frame from Instagram, and the photo or video can’t be edited. If the photo is removed from the creator’s social media account, the embedded post will no longer show up on your website.
Licensing social media images and videos with the Scopio platform allows subscribers to edit the image or video and publish it on more than just a website. Subscribers have the freedom to manipulate the content to meet unique creative and editorial needs. Subscribers are also not required to credit the photographer when using the image in most use cases.
Browse our Service and Licensing Agreement for more details.
How does the Request and Approval process work in the Scopio Dashboard?
Subscribers contact content creators directly through the platform. Once subscribers find an image or video they would like to request, they can choose from message templates or create a personalized request to send to a content creator. Messages are designed to stay within social media parameters and are limited to 300 characters.
Once you hit "Send," the request goes directly into the public comment field under their post on Instagram. To agree to terms, the content creator can either reply #yesusername to the public comment or visit our site and agree to the linked Contributor Agreement.
One advantage of the Scopio dashboard is we track and save results from all subscriber searches. Over time, you’ll build a large library of pre-filtered, cached content that will show up first in your searches and speed up the process. How’s that for convenience?
Can I send licensing requests to content creators directly from my personal or company account?
We strongly recommend linking up your Instagram account to the Scopio dashboard so requests to content creators come directly from you. This allows direct interaction with content creators and builds trust with your target audience. Creators are more likely to respond faster and more positively when the request comes directly from you.
If you want to follow up with a content creator via Direct Message (DM) to spark a relationship, this is possible through your Instagram account. We can also help you out with this.
What are the average response rates when requesting images and video using the Scopio platform?
Scopio recommends requesting more images and videos than you will ultimately use. Response rates generally range from 25 to 50%, but everyone’s response rate is different.
There are ways to improve your odds, though. By connecting your own (active) social media account to the Scopio dashboard, the strength of your brand or cause will affect results. We also work with subscribers to help them tailor each request for each content creator.
Be specific as possible about usage and intent, as this helps to build trust. If you’re a dog food company and you’re requesting an image of a dog for your website, the creator will be more likely to understand why you want the image if you explain the use. Likewise, if you’re a non-governmental organization or a media agency that needs a #worldwaterday photo, that person will be more willing to share their image if they understand your good intentions.
What is my Social Media Cache?
The Social Media Cache is our ever-growing collection of content you and subscribers have searched for over time. These items have cleared visual recognition and spam filtering and will appear more quickly in your next search.
Every time you create a search or update a an existing saved search, you’re building a personal cache in those categories and topics of interest.
Can I make bulk requests?
Yes! You can take advantage of this feature to send many requests at once through your personal dashboard.
Once you’ve identified multiple photos and videos you’d like to license, simply select them using our bulk request check box. If you exceed Instagram’s limit of 60 requests per hour, our tool will let you know. You’ll be able to request more in the next hour.
Can I edit approved photos and videos on the Scopio platform?Not yet! For now, we find that it's easiest to download your favorite images and videos to one convenient folder and repurpose it externally using your favorite editing tools. You can download any approved image or video by hovering over its thumbnail and selecting "Download."
Subscription Plans and Payments
What’s included in a monthly Subscription Plan?
Subscribers have access to a personal dashboard linked to their Instagram account and can make unlimited requests for social media images and videos each month. Check out our plans page to see all the features and discover the subscription plan that’s right for you.
A Standard Plan, which is our most popular subscription option, includes one seat and one personal dashboard.
How much does a Scopio subscription cost per month?
It depends on the plan you'd like. For enterprise clients and those who need additional dashboards and seats, the Plus plan can be negotiated. The price of our Custom Services also depends on your organization’s needs. Visit our dedicated plans page for more information or Contact Us to talk pricing and features.
We’re flexible, we’d love to have you on board and we can work within your budget and develop a plan to meet your needs.
Is there a setup fee?
Nope! All of that is covered by your subscription fee.
What if we’re an NGO, educational institute or small start-up and have a smaller content budget?
We’re flexible and committed to making social media content accessible for clients large and small. Contact us and we’ll work with you to devise a plan that meets your budget and needs.
What about the free trial?
The free trial lasts for 10 days. At the end of the trial, we’ll begin to charge you the amount of your subscription plan on a monthly basis unless you cancel beforehand.
To sign up, check out our free trial on our dedicated plans page.
Why a subscription plan instead of item-by-item image and video sales?
Our subscription plans offer the ability to request an unlimited number of images and videos each month.
Since the vast majority of content comes from amateur photographers on social media, setting prices item by item is not possible. In many instances, though, content creators on social media are happy to share their content for digital uses free of charge, and our clients prefer the flexibility of searching for and requesting an unlimited number of images and videos each month.
In the near future, we’re opening an à la carte Marketplace featuring social media creators with authentic and unique content. We’ve identified them in searches on our dashboard. Stay tuned for more!
Can I purchase just one image?
What are the commitments and contracts in the subscription plans?
If you cancel before the end of a billing period, you’ll have access to your Scopio dashboard and all approved content until it’s over.