5 things I wouldn’t do if I were starting a photography business

Starting a photography business can be an exciting and daunting task. As a budding photographer, you may be eager to invest in the latest gear, set up a studio and start snapping away. However, there are some things you should avoid doing when starting a photography business to ensure that your venture is successful and sustainable. In this article, we will discuss five things you should not do when starting a photography business. 1. Don't invest in photography gear and invest in lenses as you go along One of the most common mistakes that novice photographers make is investing heavily in expensive camera equipment upfront. It's important to remember that quality lenses are more critical than the camera body itself. A good lens can make all the difference in the quality of your photographs. Instead of splurging on a fancy camera body, consider investing in a versatile lens such as a nifty 50 for Canon or Nikon for around $150. As you gain more experience, you can gradually build your collection of lenses. 2. Don't invest in a studio ever; you can rent one if you need to Many photographers dream of having their own studio space, but the reality is that it's not always necessary or financially feasible, especially when starting out. Renting a studio space only when you need it can save you a lot of money in the long run. Moreover, with the rise of location-based and natural light photography, a studio space may not be required at all. 3. Know your numbers to make a sustainable business When starting a photography business, it's essential to have a clear understanding of your finances. This means knowing how much it costs to run your business, including equipment, insurance, software, taxes, and other overheads. Additionally, it's crucial to price your services appropriately to ensure that you make a profit while delivering value to your clients. Knowing your numbers will help you make informed decisions and run a sustainable business in the long run. 4. Don't copy people's captions, websites or work - be known for your own style In today's digital age, it's easy to be influenced by other photographers and copy their style or work. However, copying someone else's style or work will not set you apart from the crowd. Instead, focus on developing your own unique style and voice, which will help you stand out from the competition. Take time to find inspiration and experiment with different techniques until you discover your own signature style. 5. Don't listen to family or friends who tell you it's impossible to make a living as an artist Many people still view photography as a hobby rather than a viable profession. It's not uncommon for family and friends to discourage aspiring photographers from pursuing their dreams of starting a photography business. However, with dedication, hard work, and the right business acumen, it's possible to build a successful photography business. Believe in yourself, surround yourself with supportive people, and don't let the naysayers bring you down. In conclusion, starting a photography business can be a challenging but rewarding journey. By avoiding these common mistakes, you can set yourself up for success and create a sustainable and fulfilling career in photography. Remember to focus on developing your own style, knowing your numbers, and being patient while growing your business. With these tips in mind, you can take the first steps towards turning your passion for photography into a successful business.