Blog — Marketing RSS




Get off the Beaten Path with a Visual Marketing Platform

In the internet age, attention spans are short and new content is a constant, meaning that it’s easier than ever to get lost in the mix. Fortunately, we can use this to our advantage, harnessing authentic user-generated visuals to increase brand engagement. Hone in on this by using Scopio’s visual marketing platform to publish UGC galleries...Continue Reading... The post Get off the Beaten Path with a Visual Marketing Platform appeared first on Scopio.

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Curating UGC to Put Authenticity on Display

Imagine that you’re attending a local event celebrating Earth Day. Like most tech-savvy folks, you take your smartphone out of your pocket every once in a while to snap a photo of something great, beautiful or memorable. And after the event is over, you upload a shot of an interesting vendor to your Instagram feed and add a filter, caption, geolocation and a few relevant hashtags. Though this post is mostly for friends and family, it’s also available for the Instagram community to interact with.

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When It Comes to Email Marketing, There’s a Sure Way to Shine

It’s time to ditch our bad email marketing habits. So the first step is to acknowledge them, right? If you’re working in any sort of office, chances are pretty good that your inbox is full of digital flotsam and jetsam — rows and rows of automated messages with subject lines like “10 Ways to Spruce up a Dreary LinkedIn...Continue Reading... The post When It Comes to Email Marketing, There’s a Sure Way to Shine appeared first on Scopio.

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Let’s Talk About the Underdog: How Micro-Influencers Boost Your Brand

Celebrity influencers are the obvious go-to for the big brands that can afford them. But with their hyper-segmented audiences, impressive engagement levels and influence in their niches, micro-influencers are now a prime choice for brands that need a boost. No matter what you think of her or her family’s empire, Instagram’s de-facto queen is 20-year-old Kylie Jenner. Boasting just...Continue Reading... The post Let’s Talk About the Underdog: How Micro-Influencers Boost Your Brand appeared first on Scopio.

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