You discovered the perfect photo on social media, reached out to the photographer and licensed it. Sure — you may have a new photo in your visual arsenal — but this is where your journey with influencer marketing truly begins. Exciting stuff, right? Past this point, it can be pretty tough to choose how you’ll use the photo. If you’re...Continue Reading... The post When Editing Photos, Learn How to Sweat the Small Stuff appeared first on Scopio.
Think about the multitude of ways the internet has changed our daily lives. You can order food, cosmetics, furniture, tech products, or practically anything else you could ever want with a few clicks. Music streaming services such as Spotify make your favorite albums available on the go without any downloads. A plethora of free books, research papers, dissertations, dictionaries and...Continue Reading... The post How User-Generated Content Shapes Social Movements appeared first on Scopio.
The Women’s March wasn’t just a push for diversity, unity and understanding. It was a way for progressives — alienated by the inauguration of President Donald Trump and the success of far-right movements around the world — to show they’re still moving forward through uncertainty and fear. The Washington movement also sparked 673 “sister marches” in cities...Continue Reading... The post 15 Creative Posters from the Women’s March appeared first on Scopio.
Practically everyone uses social media today, which has created some major opportunities for news organizations — as well as one huge problem. Social media, like every great trend, isn’t just a niche interest anymore for the young and hip. It’s now an everyday phenomenon that everyone and their grandma knows about. For the most part,...Continue Reading... The post The Social Sphere Has Never Been More Crowded appeared first on Scopio.
While Twitter is one of the oldest social media networks around, that doesn’t mean you should put your Twitter marketing and audience engagement efforts out to pasture — not even close. If news and market prognosticators are to be believed, Twitter is on its last legs. The sentiment is so popular that you may have...Continue Reading... The post Yes, Twitter Marketing Still Matters for Your Brand appeared first on Scopio.