You discovered the perfect photo on social media, reached out to the photographer and licensed it. Sure — you may have a new photo in your visual arsenal — but this is where your journey with influencer marketing truly begins. Exciting stuff, right? Past this point, it can be pretty tough to choose how you’ll use the photo. If you’re...Continue Reading... The post When Editing Photos, Learn How to Sweat the Small Stuff appeared first on Scopio.
If you’ve been following our trail on Instagram, Facebook or Twitter (thank you, faithful social media followers), you probably were wondering about the intense excitement of companies after pitching at 500 Startups’ Demo Day on February 15th. Scopio was lucky enough to graduate from 500 Startups’ seed program with the rest of Batch 19, a collective of 44 diverse startups solving...Continue Reading... The post Be a F***ing Unicorn: Our Experience with 500 Startups’ Seed Program appeared first on Scopio.
Wall Street’s newest artistic addition — the “fearless girl” statue — reminds us to remember the impact of women, even in the face of adversity. On that note, let’s pause for a minute and think of all the ways women have impacted the world. Where would we be without their intellect, bravery or contributions? Here at Scopio,...Continue Reading... The post Win Big! Enter Our #LadyBoss Giveaway appeared first on Scopio.
How many times have you browsed a blog or website only to see photos that barely match the site’s content? We’d wager quite a few times. The internet is full of dead-end visual content, or graphics and images that don’t fit any particular brand identity. This visual marketing slip isn’t ideal for anyone, but it’s far...Continue Reading... The post Curate the Perfect Photos for your Visual Marketing Strategy appeared first on Scopio.
If you’re wondering whether user-generated content matters to your business, you’re one of many. No matter who you are, authentic content from ordinary people is undoubtedly one of the pillars of savvy marketing. Writers and industry leaders have also covered the crop-up of user generated content extensively, featuring brands with brilliant UGC campaigns and hypothesizing about how we got here. All...Continue Reading... The post 42 Reasons Why User-Generated Content Is a Must for Your Business appeared first on Scopio.