As a nonprofit, you’re not exactly selling a product or service, but you do need to sell your audience on the importance of your mission. For that, you need a marketing campaign — and properly utilizing social media is essential to any campaign’s success. The modern consumer is constantly bombarded with targeted messaging, and nowhere...Continue Reading... The post Everything Nonprofits Need to Know About Social Media Marketing appeared first on Scopio.
Success! Scopio is the winner of the 2016 Tech Boss contest, and was also a Tech Boss finalist in 2015. The competition is in New York during Jaymie Scotto and Associates’ Telecom Exchange, and brings together tech companies “to demonstrate why their services and technologies are innovative, creative, and community-minded,” according to a press release from JSA. The...Continue Reading... The post Great News: We’re Officially a #TEX2016 Tech Boss! appeared first on Scopio.
For casual surfers, internet junkies, and everyone in between, visual content is big news. And that’s because pictures don’t just make stories light up — as it turns out, they literally electrify our brains. More than any other sense, humans rely on sight to interpret the world around them — and if you need proof,...Continue Reading... The post Visual Content Has Power Beyond Belief appeared first on Scopio.
While Twitter is one of the oldest social media networks around, that doesn’t mean you should put your Twitter marketing and audience engagement efforts out to pasture — not even close. If news and market prognosticators are to be believed, Twitter is on its last legs. The sentiment is so popular that you may have...Continue Reading... The post Yes, Twitter Marketing Still Matters for Your Brand appeared first on Scopio.