Wall Street’s newest artistic addition — the “fearless girl” statue — reminds us to remember the impact of women, even in the face of adversity. On that note, let’s pause for a minute and think of all the ways women have impacted the world. Where would we be without their intellect, bravery or contributions? Here at Scopio,...Continue Reading...
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How many times have you browsed a blog or website only to see photos that barely match the site’s content? We’d wager quite a few times. The internet is full of dead-end visual content, or graphics and images that don’t fit any particular brand identity. This visual marketing slip isn’t ideal for anyone, but it’s far...Continue Reading...
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If you’re wondering whether user-generated content matters to your business, you’re one of many. No matter who you are, authentic content from ordinary people is undoubtedly one of the pillars of savvy marketing. Writers and industry leaders have also covered the crop-up of user generated content extensively, featuring brands with brilliant UGC campaigns and hypothesizing about how we got here. All...Continue Reading...
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With the power of Scopio’s visual marketing tool behind them, Mashvisor was able to optimize their Facebook ads and get the results they needed for growth. These are their initial findings. To get Mashvisor’s in-depth ad report, drop us a line at [email protected]! Let’s chat ad strategy. Our friends at Mashvisor are seasoned tecchies, sharp thinkers...Continue Reading...
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It’s astoundingly easy to sell photos online. To you, the thousands of selfies, travel photos and everyday snapshots saved to your phone’s camera roll might just be something to scroll through when you’re bored. But for today’s companies and marketers, they’re worth their weight in gold. Companies around the world — from cosmetics brands to prominent travel...Continue Reading...
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