It’s time to ditch our bad email marketing habits. So the first step is to acknowledge them, right? If you’re working in any sort of office, chances are pretty good that your inbox is full of digital flotsam and jetsam — rows and rows of automated messages with subject lines like “10 Ways to Spruce up a Dreary LinkedIn...Continue Reading...
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It’s obvious that there’s a lack of authentic photos and videos when it comes to women at work. So during our #LadyBoss contest this March, over 160 dedicated women made their mark and started to change that. We asked working women around the globe to submit candid shots and work selfies. Here’s just a few snippets of what...Continue Reading...
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Celebrity influencers are the obvious go-to for the big brands that can afford them. But with their hyper-segmented audiences, impressive engagement levels and influence in their niches, micro-influencers are now a prime choice for brands that need a boost. No matter what you think of her or her family’s empire, Instagram’s de-facto queen is 20-year-old Kylie Jenner. Boasting just...Continue Reading...
The post Let’s Talk About the Underdog: How Micro-Influencers Boost Your Brand appeared first on Scopio.
If you’re a seasoned business owner or entrepreneur, you’ve probably tried your hand at a little bit of white labeling — a product or service you claim that’s actually manufactured by another business. Note the word “service” here. White labeling goes further than shampoos, keyboards or the Costco-sized boxes of off-brand food in your pantry. The term also applies...Continue Reading...
The post If You Can’t Beat ‘Em, Join ‘Em: A Quick Lesson In White Labeling appeared first on Scopio.
If you’re a journalist, media professional or avid reader of news, entrepreneurial journalism is likely a blip on your radar already. Journalism has always embraced revolutionary ideas — anything that will contribute to better, more authentic storytelling is embraced with open arms. But in America’s shifting media landscape, the future (and even survival) of journalism will depend on...Continue Reading...
The post Looking Forward: Our Talk at CUNY’s Tow-Knight Center for Entrepreneurial Journalism appeared first on Scopio.
