In today’s digital world, it’s far too easy to become a “faceless” brand. Thankfully, there are a few ways to avoid this. Publishing authentic photos and videos is one. Using a humanizing logo is another, whether your brand’s design features a full-blown figure or just a humanoid shape. 99designs‘ Kelsey Bryant rounded up 28 inspiring logo designs with a human element...Continue Reading...
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If you’ve been researching how to use Instagram for marketing, you’ll see that the answer isn’t all cut-and-dry. There are about a million different ways to customize an Instagram marketing strategy to your brand, from posting engaging stories to developing your own hashtags or faithful base of followers. But one of the most effective Instagram marketing strategies...Continue Reading...
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With the rise of Instagram (and other photo sharing platforms), mouthwatering food photography is just a few taps away. So if you’re wondering how to get similar shots, keep these tried-and-true food photography tips in mind. Have you ever prepared and photographed a delicious meal, only to get a snap of unsightly goop rather than the mouthwatering photo you...Continue Reading...
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In the internet age, attention spans are short and new content is a constant, meaning that it’s easier than ever to get lost in the mix. Fortunately, we can use this to our advantage, harnessing authentic user-generated visuals to increase brand engagement. Hone in on this by using Scopio’s visual marketing platform to publish UGC galleries...Continue Reading...
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As the art form becomes more commonplace, more people are wondering how to make a cinemagraph. Here’s a comprehensive beginner’s guide to isolating a moment sans fancy editing software. Somewhere in the strangely dreamy land between a photo and a video lies the cinemagraph. Some call it a smoothly looping photo or GIF, and others view it...Continue Reading...
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