Using great photos of products and packaging is a brilliant way for brands to build up their identity, tell a story and reel in target audiences. But whether you’re a brand selling your wares or a dedicated fan who wants their product photography to be noticed, you don’t really need über-fancy equipment to capture the perfect shot. Brillopak‘s Claire Penny drops a few tips for product photography that’ll up the ante.
Travel has become more and more about immersing ourselves into the local culture of a given destination. Pico Iyer once said that “travel is the best way we have about rescuing the humanity of places.” In this seemingly connected era, those words ring loud in every new coffee shop we visit and with every attraction left to see on adventures that do become entirely our own.
With the role of social media shifting faster than we ever thought possible, no marketer can be an expert 100 percent of the time. Learning and adapting — whether that’s to a changing audience, platform update or new functionality (hello, Facebook Live!) — are huge parts of the job, and any marketer is happy to...Continue Reading...
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A simple Google search for digital marketing best practices will pull you in all different directions, but advice from these forward-thinking pros is sure to set you on the right path. Go ahead — switch up your strategy! Facebook, Twitter, LinkedIn, and countless other social sites boast that you can use them to earn customers...Continue Reading...
The post Gurus Share Their Digital Marketing Best Practices appeared first on Scopio.
