If you're looking to expand your reach with your photography (or simply to branch out), you'll need to sell your photos commercially. But what most novice photo sellers don't know is that logos and brand names are prohibited in commercial photos. Why? Well, they're technically owned by those brands and rights-holders themselves. This means that you can't sell them for commercial use by others without express permission from the copyright owner. And unfortunately, logos really are everywhere — they sneak into your images even if you try hard not to include them. We have two options here: Ask the brand permission to use their logo or name in your images (pretty difficult) or to simply edit out the logo using a...
Need some visual inspiration to fuel your creative pursuits? Instagram is probably your best bet. Besides hosting a mishmash of photos and videos, it's also home to niche communities of talented creators that document just about everything.
Trying to be more human (or appeal to a wider crowd)? User-generated images should be a huge part of your branding. But there’s more to the process than just posting them straight onto your social media feeds or website. Pixc‘s Rachel Jacobs shares some insight on how to retouch them for maximum impact.
If you’ve been researching how to use Instagram for marketing, you’ll see that the answer isn’t all cut-and-dry. There are about a million different ways to customize an Instagram marketing strategy to your brand, from posting engaging stories to developing your own hashtags or faithful base of followers. But one of the most effective Instagram marketing strategies...Continue Reading... The post How to Use Instagram for Marketing: 3 Ways to Drum Up Authenticity appeared first on Scopio.
As social media becomes even more crowded, more nomadic bloggers are hunting for the best hashtags for travel. But no worries — we’ve rounded up the best of the best! Everything gets lost in the sea of social media — which is definitely a blessing and a curse. No matter how much you refresh a popular...Continue Reading... The post Take Me Somewhere: The Best Hashtags for Travel appeared first on Scopio.