A simple Google search for digital marketing best practices will pull you in all different directions, but advice from these forward-thinking pros is sure to set you on the right path. Go ahead — switch up your strategy! Facebook, Twitter, LinkedIn, and countless other social sites boast that you can use them to earn customers...Continue Reading... The post Gurus Share Their Digital Marketing Best Practices appeared first on Scopio.
In today’s digital world, it’s far too easy to become a “faceless” brand. Thankfully, there are a few ways to avoid this. Publishing authentic photos and videos is one. Using a humanizing logo is another, whether your brand’s design features a full-blown figure or just a humanoid shape. 99designs‘ Kelsey Bryant rounded up 28 inspiring logo designs with a human element...Continue Reading... The post Bring Humanity to Your Brand: 28 Inspiring Logo Designs with Human Elements appeared first on Scopio.
If you’ve been researching how to use Instagram for marketing, you’ll see that the answer isn’t all cut-and-dry. There are about a million different ways to customize an Instagram marketing strategy to your brand, from posting engaging stories to developing your own hashtags or faithful base of followers. But one of the most effective Instagram marketing strategies...Continue Reading... The post How to Use Instagram for Marketing: 3 Ways to Drum Up Authenticity appeared first on Scopio.
With the rise of Instagram (and other photo sharing platforms), mouthwatering food photography is just a few taps away. So if you’re wondering how to get similar shots, keep these tried-and-true food photography tips in mind. Have you ever prepared and photographed a delicious meal, only to get a snap of unsightly goop rather than the mouthwatering photo you...Continue Reading... The post Food Photography Tips For Transforming Meals into Masterpieces appeared first on Scopio.
In the internet age, attention spans are short and new content is a constant, meaning that it’s easier than ever to get lost in the mix. Fortunately, we can use this to our advantage, harnessing authentic user-generated visuals to increase brand engagement. Hone in on this by using Scopio’s visual marketing platform to publish UGC galleries...Continue Reading... The post Get off the Beaten Path with a Visual Marketing Platform appeared first on Scopio.