Read the original article on DesignRush: How an Authentic Visual Identity Helps Brands Build Trust How an Authentic Visual Identity Helps Brands Build Trust Article by Maja SkokleskaPublished: August 19, 20247 min read Nearly 80% of Gen Z are more likely to purchase a product if they perceive the brand behind it as trustworthy, according to the 2023 Edelman Trust Barometer. As businesses vie for attention and consumer trust, authenticity has emerged as a powerful tool for building a strong brand identity and reputation. In this interview, renowned market leader Christina Hawatmeh discusses the vital role of authenticity in visual branding and how leveraging diverse, localized content can build stronger connections with a global audience. Who Is Christina Hawatmeh?Christina...
Design is a constantly evolving field, with new trends, techniques, and technologies emerging all the time. But how do we know which advice to follow and which to ignore? To gain insights on this topic, we spoke with several artists from the Scopio community to learn about their approach to design and the advice they've found most valuable in their careers. One theme that emerged from our conversations was the importance of thoughtful design. According to artist Alex, "Design isn't just about making things look pretty. It's about solving problems and creating experiences that are meaningful and engaging." This sentiment was echoed by many other artists, who stressed the importance of considering the user and their needs in every design...
As a young girl around the age of 9, Oprah Omeka would often walk through the Great Rift Valley in Kenya on her way back home from school, the area that is situated between her county and Nairobi was filled with zebras, lions and wilderness. However, when she entered high school (around the age of 13) she noticed that development had taken place in that beautiful area which soon clouded the river water, and created a dirty and unorganized environment. This development prompted her to want to make changes and not allow disorganization to destroy the beauty of the land she knew as a young child, which is why a few years later she took up studies in architecture. Getting...
IT'S GIVEAWAY TIME! Tanya Gupta is a multimedia artist, augmented reality developer at IBM, and former Nasa engineer, who graduated from NYU and is also a Scopio subscriber! She uses her brilliant talents to create engaging photoshop designs, and has recently been using diverse images from Scopio to help emphasize her designs. We have teamed up with her to give away 3 one month accounts to Scopio, we are giving away the prize and she is hosting the giveaway. Here is what Tanya Gupta has to say about Scopio: "I’m a real, long-time user of Scopio’s royalty-free images & genuinely love their selection. In fact, I love their service so much that I personally reached out to them to create this giveaway -- I wouldn’t partner with...
Find your workflow on Scopio, build yourself up as an artist, contributor and photographer. Understand from this article how the portal was designed to work so that you can start using it as your business tool!
