Read the original article on DesignRush: How an Authentic Visual Identity Helps Brands Build Trust How an Authentic Visual Identity Helps Brands Build Trust Article by Maja SkokleskaPublished: August 19, 20247 min read Nearly 80% of Gen Z are more likely to purchase a product if they perceive the brand behind it as trustworthy, according to the 2023 Edelman Trust Barometer. As businesses vie for attention and consumer trust, authenticity has emerged as a powerful tool for building a strong brand identity and reputation. In this interview, renowned market leader Christina Hawatmeh discusses the vital role of authenticity in visual branding and how leveraging diverse, localized content can build stronger connections with a global audience. Who Is Christina Hawatmeh?Christina...
Here's a step-by-step guide on how to create your own stickers on Giphy and use them on your iPhone keyboard: Step 1: Sign up for a Giphy account To start making your own stickers, you will need to create a Giphy account. This is a quick and easy process that requires only your email address and a password. Once you have signed up, you can access the Giphy sticker maker tool. Step 2: Choose your image or animation The next step is to choose the image or animation that you want to turn into a sticker. This can be anything from a photo of your pet to a clip from your favorite TV show. The important thing is that the...
Design is a constantly evolving field, with new trends, techniques, and technologies emerging all the time. But how do we know which advice to follow and which to ignore? To gain insights on this topic, we spoke with several artists from the Scopio community to learn about their approach to design and the advice they've found most valuable in their careers. One theme that emerged from our conversations was the importance of thoughtful design. According to artist Alex, "Design isn't just about making things look pretty. It's about solving problems and creating experiences that are meaningful and engaging." This sentiment was echoed by many other artists, who stressed the importance of considering the user and their needs in every design...
Many people assume that commissioning an artist for a project is expensive and not accessible, but Scopio has broken down these barriers. Through our platform, Scopio has made it possible for clients from every corner of the world to work with talented artists, regardless of location or budget. We have streamlined the entire commissioning process, making it easy and affordable to create high-quality visual content. By leveraging technology and our extensive network of global artists, Scopio has opened up new opportunities for collaboration and creativity. Whether you're a business, individual, or creative professional, Scopio makes it possible to access the best in visual arts, without breaking the bank. Here is our three step process: Step 1: Schedule a call to define the scope...
As a member of the most talented generation in history, you have the power to shape the future of the digital age. However, with the abundance of content online, it can be difficult to stand out. That's where stock illustrations and graphic design templates come in. Stock illustrations and graphic design templates offer a unique opportunity to test your skills, showcase your talents, and make money while doing it. With the rise of the creator economy, there has never been a better time to build a career doing what you love. By using these tools, you can tap into your creativity and create visually stunning content that stands out on Instagram and TikTok. Stock illustrations are pre-made images that can...
